Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs
| Code du document | WIPO/SMES/ROM/09/J/THEME04/4 |
| Réunion(s) connexe(s) | WIPO/SMES/ROM/09 |
| Date de publication | 11 décembre 2009 |
| English | Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs Vinícius Bogéa Camara, Advisor, Directorate of Trademarks, INPI Brazil, Brasilia, Brazil |