WIPO China: Emerging Fields in Focus, IP in Action for Growth

On April 20, WIPO participated in the flagship event of China National IP Publicity Week 2026 and the High-level Forum on China IP Protection in Beijing. WIPO Director General Daren Tang delivered a video message for the flagship event. Liu Hua, Director of the WIPO Office in China, read out the written speech of Deputy Director General Wang Binying at the High-level Forum.

In his video message, Daren Tang noted that sports is more than competition—it is a multi-trillion-dollar industry creating jobs and opportunities for many people. Intellectual Property (IP) helps athletes push performance further, helps fans connect with their favorite team, and gives sporting companies the confidence to invest in new gear, new systems and new ideas. Intellectual property doesn't just change the game, it shapes it.

In her written speech, Wang Binying noted that China has deeply integrated intellectual property into high-quality development and the building of new quality productive forces, offering valuable experience for global IP governance. WIPO will deepen cooperation with China in areas such as capacity building, norm setting, and SME empowerment, so as to jointly improve global IP governance.

Liu Hua, Director of the WIPO Office in China, attended and addressed the Sub-forum on IP and Sports. She said that relying on the PCT, Madrid and Hague systems, WIPO continues to provide global protection for sports innovation. WIPO stands ready to work with China to build a new sports IP ecosystem driven by innovation, protection, cooperation and inclusiveness, making intellectual property a bridge between sports and innovation.

The flagship event of National IP Publicity Week 2026

Themed "Strengthening IP Protection in Emerging Fields, Expedite New Quality Productive Forces Growth", the flagship event of National IP Publicity Week 2026 was organized by the Organizing Committee for the National IP Publicity Week, showcasing China's achievements and innovative practices in IP protection in emerging fields. Shen Changyu, Commissioner of the China National Intellectual Property Administration (CNIPA), Chen Wenjun, Deputy Secretary-General of the Publicity Department of the CPC Central Committee, and Shu Wei, Vice Minister of the State Administration for Market Regulation (SAMR), delivered speeches, emphasizing IP protection in emerging fields from the perspectives of institutional development, copyright protection, and law enforcement.

High-level Forum on China IP Protection 2026

Themed "Emerging Fields in Focus, IP in Action for Growth", the 2026 High-level Forum on China IP Protection was co-hosted by the China Intellectual Property News (CIPN) and the WIPO Office in China, bringing together representatives from government, industry and academia to explore how IP can better support the development of emerging fields, innovation in the sports industry, and the protection of intangible cultural heritage. Shen Changyu, Commissioner of CNIPA, Shi Weizhong, Deputy Procurator-General of the Supreme People's Procuratorate, and Tang Wenhong, Vice Mayor of Beijing, addressed the audience and stressed that IP serves as a core underpinning for innovation and development in emerging fields. The Forum also featured three sub-forums: "Building an IP Protection Ecosystem for Emerging Fields", "IP-driven Sports Industry Ecosystem Forging Ahead with Innovation", and "Passing the Torch and Ensuring Enduring Vitality - Protecting the Inheritance and Development of Intangible Cultural Heritage through IP".