Why Industrial Designs Matter to SMEs

Aesthetics matter. Consumers base their choices on the way something looks, often more than how it functions. Protecting the way your product looks with an industrial design can provide a major competitive advantage. These rights can apply to a wide variety of products, from fashion and handicrafts, toys, electronics, cars, sports equipment, and even industrial instrumentation. In the digital world, industrial designs can protect graphical user interfaces (GUI), logos, and icons.