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Publicity Rights and Integrated IP Strategy
Economic Research Working Paper No. 89
Rights of publicity” provide a degree of control over one's name, image, and likeness (NILs), and can have significant commercial value, especially with the advent of artificial intelligence and digital replicas. Although publicity rights have recently received substantial media and legislative attention, they have so far escaped the attention of economists. This article remedies that with the first empirical examination of publicity rights, using asynchronous changes in U.S. state laws to explore potentially welfare-improving economic incentives and the interaction of NIL protections with other intellectual property rights, thus laying the foundation for a new line of economic inquiry.
Año de publicación: 2025
Green Technology Book: Energy solutions for climate change in Asia and the Pacific
This special edition of the Green Technology Book for EXPO 2025, Osaka, Japan, features 200+ examples of energy technologies and solutions from the Asia-Pacific region, dedicated to the diffusion of innovative green technologies by connecting the technology seekers and providers.
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This paper describes the potential of IP finance, the challenges it faces, and approaches of different countries to tackle them. It also outlines WIPO's initiatives to move IP finance from the margins to the mainstream.
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Sustainable Fashion Technologies: Stitching sustainability into style
This report shows how innovative green technologies can help the global fashion industry to manage and reduce environmental damage. Increasing interest from brands and investors, alongside new legislative frameworks, are creating avenues for a more sustainable resource management. Innovation and creativity can help advance a paradigm shift in textile manufacturing and production that results in a circular economy for fashion.
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Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks; Regulations; Administrative Instructions; Schedule of Fees.
The present publication contains the texts of the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (hereinafter referred to as the “Protocol”) (1989), as amended in 2006 and in 2007, the Regulations under the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, the Administrative Instructions for the Application of the Protocol and the Schedule of Fees.
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This guide provides foundational knowledge and tools to apply practical valuation methods, empowering technology transfer offices to assess early-stage innovations effectively. It covers market, cost, and income approaches, emphasizing practical application even when data is limited or ambiguous. Throughout the guide, case study examples help users navigate each stage of the IP valuation process.