WIPO Pulse

The global IP perception survey

WIPO Pulse is the first global IP perception survey that studies the global attitudes towards IP and the changes in such attitudes longitudinally.
It provides a better understanding of people's awareness and perception around what and where IP is in their everyday life. It also assesses the importance of creativity and innovation to the general population.

Now in its second edition with significantly extended global reach, based on 35,500 interviews across 74 countries, the survey represents the broadest assessment of its kind and provides a snapshot of how individuals and communities worldwide think and feel about IP. WIPO Pulse 2025 covers the top-line findings of the survey and describes the research methodology used. The expanded scope enhances its value as a unique resource for policymakers, researchers, educators and others involved in promoting IP rights and raising IP awareness globally.

Destacado
IMAGE: LOREM IPSUM

Launch of the WIPO Pulse 2025

#

Current edition: 2025 report

WIPO Pulse 2025 is the second edition of this landmark survey documenting global awareness of and attitudes towards intellectual property (IP) rights. This edition features a significantly extended global reach, with 35,500 interviews across 74 countries. It covers the top-line findings and the survey and describes the research methodology used. The expanded scope enhances its value as a unique resource for policymakers, researchers, educators and others involved in promoting IP rights and raising IP awareness globally.

Publications

WIPO Pulse 2025

The second edition of this landmark survey documents global awareness of and attitudes towards IP rights.

WIPO Pulse 2023

This report covers the top-line findings of the survey and describes the research methodology used. 

Previous publications

WIPO Pulse 2023

This report covers the top-line findings of the survey and describes the research methodology used.