Now in its second edition with significantly extended global reach, based on 35,500 interviews across 74 countries, the survey represents the broadest assessment of its kind and provides a snapshot of how individuals and communities worldwide think and feel about IP. WIPO Pulse 2025 covers the top-line findings of the survey and describes the research methodology used. The expanded scope enhances its value as a unique resource for policymakers, researchers, educators and others involved in promoting IP rights and raising IP awareness globally.