The WIPO Pulse Global IP Perception Survey 2025 was prepared by WIPO’s Administration, Finance and Management Sector, led by Andrew Staines, Assistant Director General, under the general direction of Daren Tang, Director General. The project was supervised by Martin Correa from WIPO’s Future of Intellectual Property Unit.
The report was authored by a team of experienced market researchers with extensive knowledge and expertise in the field of intellectual property (IP) rights: Flemming B. Bröcher, M.Sc. (Econ), Founder and CEO of BERENT; Vaida Bröcher, LL.M, PRINCE2, Project Director; and Joachim S. Werner, M.A. Sociology, Chief Statistician.
The following WIPO colleagues provided substantive inputs to the project: Julio Raffo, Zhe Zhang, Carlotta Nani, and Francesca Rizzi.
Colleagues in the Procurement and Travel Division were instrumental to the implementation of WIPO Pulse. Appreciation goes to all the translators who worked on the survey and allowed it to be deployed around the globe, as well as to all the colleagues from the Customer Experience Section, News and Media Division, Publications and Designs Section, Office of the Legal Counsel and Web Communications Section, including Charlotte Beauchamp, Christine Castro Hublin, Alexandra Lamothe, Maria Antonieta de Icaza, Vanessa Harwood, Edwin Hassink, Noah Miller, Fairouz El Tom, Catherine Regnier, Cécile Bayon, Camilla Montalto and Spencer Cabildo.
We are grateful to all the individuals across the world who provided their time and insights responding to the survey, without whom WIPO Pulse would not be what it is.
Any queries or other feedback on the report or questionnaire may be sent to futureofip@wipo.int.