Welcome to the second edition of WIPO Pulse, our comprehensive survey examining how people around the world perceive intellectual property (IP) and its impact on economies and societies.
This edition captures the views of 35,500 respondents in 74 countries – a significant increase from our inaugural 2023 survey, which was built on 25,000 responses from 50 countries. This expansion means the 2025 WIPO Pulse covers around 80% of the global target population, broadening our understanding of perceptions of IP.
At WIPO, we are driven by the conviction that IP is a cornerstone of every modern economy, and public understanding and support are essential preconditions for realizing its full potential.
The 2025 WIPO Pulse is an important check-up, showing how far we have come and how much work is still to be done. This second edition demonstrates the value of monitoring IP perceptions over time, revealing shifts that would otherwise have remained invisible. It shows that recognition of the economic impact of IP remains strong overall, but the regional and demographic breakdown is more dynamic and nuanced.
The results continue to be particularly encouraging across low- and middle-income countries. Across Asia-Pacific, Africa, and Latin America and the Caribbean there is sustained strong support for IP as a catalyst for economic development. We observe growing confidence in IP-protected products and innovations in several of these regions, alongside sustained recognition of IP’s role in ensuring a fair income for creators and innovators.
However, our expanded dataset also reveals that in some developed regions there remains less confidence about the benefits that IP provides to the daily lives of people as well as to their national economy, as compared to some developing or emerging regions.
The survey’s enhanced focus on women and youth – tomorrow´s innovators and creators – reveals both opportunities and gaps in IP engagement. While some regions show promising increases in IP awareness among these demographic groups, others highlight the need for more targeted outreach and education efforts.
We extend our deepest gratitude to all participants who made this expanded analysis possible. Through your continued engagement, we gain invaluable insights that will directly inform WIPO’s strategic priorities and program development, helping us build a more inclusive and effective global IP ecosystem that allows innovation and creativity to flourish everywhere.
Daren Tang, Director General
World Intellectual Property Organization (WIPO)