B1. Questionnaire
D1. Please indicate the region in which you are located.
[Country-specific list of regions]
D2. Would you say that you live in a … .?
1: Rural area or village
2: Small or middle-sized city
3: Large city
9: Prefer not to disclose
D3. In which year were you born?
D4. You are … ?
1: Male
2: Female
3: Diverse
9: Prefer not to disclose
D5. How old were you when you stopped full-time education?
1: 15 years old or younger
2: 16-19 years old
3: 20 years old or older
4: Still studying/going to school
5: No full-time education
9: Prefer not to disclose
D6. What is your current employment status?
1: Full-time
2: Part-time
3: Unemployed/currently seeking opportunities
4: Retired
5: In education/studying
9: Prefer not to disclose
D7. Which of the following descriptions comes closest to how you feel about your household’s income nowadays?
1: Living comfortably on present income
2: Coping on present income
3: Finding it difficult on present income
4: Finding it very difficult on present income
9: Prefer not to disclose
Q1. Thinking about all aspects of your life, to what extent do you benefit from innovations in the following areas?
Use a scale from 1 to 5, where 1 means “I don’t benefit at all” and 5 means “I benefit a lot”:
1. Medicine
2. Household appliances
3. Digital communication (such as smartphones, video calling and social media)
4. Computer technology
5. Electrical tools and machines
6. Transport
7. Sports and leisure
8. Children’s toys and entertainment
9. Renewable energy
10. Food and nutrition
Q2. Thinking about all aspects of your life, how often do you encounter brands in the following areas?
Use a scale from 1 to 5, where 1 means “Never” and 5 means “Regularly”:
1. Clothing and shoes
2. Banking
3. Food and beverages
4. Cars
5. Medicine
6. Mobile phones
7. Restaurants
8. Shopping
9. Software/apps/games
10. Telecommunications
Q3a. How would you evaluate your personal understanding of patents?
What is a patent?
A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something or offers a new technical solution to a problem. To get a patent, the inventor must publicly disclose technical information about the invention in a patent application.
1: I have never heard about it.
2: I have heard about it but the word/term only.
3: I have heard about it but know very little about it.
4: I have heard about it and know it either fairly well or very well.
Q3b. How would you evaluate your personal understanding of trademarks?
What is a trademark?
A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.
Q3c. How would you evaluate your personal understanding of registered designs?
What is a design?
Design is where function meets form. A registered design protects the shape, configuration, pattern or ornamentation of a product – in other words, what gives a product its unique appearance.
Q3d. How would you evaluate your personal understanding of copyright?
What is copyright?
Copyright (author’s right) is a legal term used to describe the rights that creators have over their literary and artistic works. Works covered by copyright range from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings.
Q3e. How would you evaluate your personal understanding of geographical indications?
What is a geographical indication?
A geographical indication is a sign used on products that have a specific geographical origin and possess qualities or a reputation intrinsically linked to that place of origin. In order to function as a geographical indication, a sign must identify a product as originating in a given place.
Q4a. How do you think the following things can be protected through the below intellectual property (IP) rights?
A technical invention (e.g., a completely new kind of a battery technology) can be best protected through a … ?
Select 1 or 2 most appropriate categories.
1: Patent
2: Trademark
3: Registered design
4: Copyright
5: Geographical indication
9: Don’t know
Q4b. A brand name (e.g., Coca-Cola) can be best protected through … ?
Select 1 or 2 most appropriate categories.
Q4c. A logo (e.g., Nike logo shown) can be best protected through … ?
Select 1 or 2 most appropriate categories.
Q4d. The visual appearance of a product (e.g., the shape of a lamp or a chair) can be best protected through … ?
Select 1 or 2 most appropriate categories.
Q4e. Creative works (e.g., a song or a book) can be best protected through … ?
Select 1 or 2 most appropriate categories.
Q4f. A wine sourced and produced only in France (e.g., Champagne) can be best protected through … ?
Select 1 or 2 most appropriate categories.
Q5a. Please indicate how much you agree or disagree with the following statements about patents.
Use a scale from 1 to 5, where 1 means “Strongly disagree” and 5 means “Strongly agree.”
Products protected by patents are:
more trustworthy
better value for money
high-tech technology
my first choice when buying the product
ensuring fair income for inventors
1: 1 = Strongly disagree
2: 2
3: 3
4: 4
5: 5 = Strongly agree
9: Don’t know
Q5b. Please indicate how much you agree or disagree with the following statements about trademarks.
Use a scale from 1 to 5, where 1 means “Strongly disagree” and 5 means “Strongly agree.”
Products with a brand/registered trademark are:
more trustworthy
better value for money
better quality
my first choice when buying the product
Q5c. Please indicate how much you agree or disagree with the following statements about designs.
Use a scale from 1 to 5, where 1 means “Strongly disagree” and 5 means “Strongly agree.”
Products with a registered design are:
more attractive
easier to use
better value for money
better quality
my first choice when buying the product
ensuring fair income for designers
Q5d. Please indicate how much you agree or disagree with the following statements about copyright.
Use a scale from 1 to 5, where 1 means “Strongly disagree” and 5 means “Strongly agree.”
Copyright works (such as texts, films, songs and computer software) are:
more trustworthy
better value for money
original
my first choice when buying the product
ensuring fair income for authors
Q5e. Please indicate how much you agree or disagree with the following statements about geographical indications.
Use a scale from 1 to 5, where 1 means “Strongly disagree” and 5 means “Strongly agree.”
Geographical indications are:
better value for money
more authentic
my first choice when buying this kind of product
ensuring fair income for producers.
Q6. Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works (such as books, videogames and music); designs; and symbols, names and images used in commerce (“brands” or trademarks).
IP rights (IPRs) enable people to earn recognition and/or financial benefit from what they invent or create, through patents, designs, copyright, trademarks and geographical indications.
When thinking about the impact of IPRs on your country’s economy, please indicate to what extent you agree or disagree with the following statements:
1. IPRs matter only to big corporations (e.g., because they are complex to protect and enforce – (need for lawyers, budget, etc.))
2. IPRs may make it difficult for small businesses to enter the market (e.g., because IPRs represent an obstacle to start-ups).
3. IPRs lead to monopoly and high prices for consumers (e.g., because only one company produces and sells IP-protected goods)
4. IPRs lead to social inequality globally (e.g., because protected goods are affordable only to higher-income consumers)
5. IPRs may limit innovation and creativity (e.g., because they may make it difficult to research and to collaborate freely)
6. IPRs help inventors/creators/local communities to make a living from their work
7. IPRs inspire creativity and innovation (e.g., by making information on inventions publicly available in patent documents)
8. IPRs guarantee consumers high-quality products (e.g., by safeguarding consumers health or by trusting the reputation of a shoe brand)
9. IPRs foster sustainability (e.g., by encouraging the use of recycled materials and renewable energy)
10. IPRs help smaller businesses in my community/country to grow (e.g., by helping local farmers to protect and promote the products they grow in their area)
11. IPRs help smaller businesses in my community/country (e.g., by licensing new technologies to develop new products or by providing assets to ensure to borrow money from banks or financial institutions)
12. IPRs help to create employment opportunities and/or better paid jobs in my community/country
13. IPRs lead to economic growth in my country
1: 1 = Strongly disagree
2: 2
3: 3
4: 4
5: 5 = Strongly agree
9: Don’t know