Riyadh Treaty Explainer Video

We fall in love with beautiful products that are easy to use.

That’s good design

It’s the look and feel of an object

Through design, we connect emotionally to the products that we love

So we need to take better care of our designers

We need to make it easier for them to earn a living

Negotiators at WIPO adopted a new international treaty

To support designers around the world

The treaty makes it simpler for designers to protect their designs

And streamlines registration formalities across countries

Meaning less complicated, cheaper registration procedures

And easier design protection fit for a global economy

Less red tape

More energy for beautiful design

The Riyadh Design Law Treaty supports designers all over the world

And ensures that we can continue to enjoy great design wherever we live.