Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising
| 文件编号 | WIPO/SMES/KUL/06/WWW[68921] |
| 相关会议 | WIPO/SMES/KUL/06 |
| 发布日期 | 2006年11月2日 |
| English | Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising Ong Chui Koon, SIRIM Berhad |