One Year of eMadrid

It’s one year since we launched the new eMadrid – your fully secure digital environment for managing and tracking international trademark registrations. 12 months on, and eMadrid is now the go-to platform for brand owners, trademark professionals, and legal teams managing trademarks across borders.

Whether you are filing your first application or handling hundreds of international trademark registrations, eMadrid gives you a clear overview of your full portfolio, helps you work faster and more securely, and supports collaboration with colleagues, clients and representatives through connection and asset-sharing rights.

Abstract graphic with a turquoise background, a pink-tinted laptop and hands typing, and overlapping geometric shapes featuring large white and outlined letters T and M.

In statistics

  • Since launch we’ve welcomed some 40,000 new users to eMadrid
  • Users from 200 countries are now using the platform
  • 75% of all existing international trademark registrations are being managed through eMadrid
  • Users are now sharing over 334,000 trademark assets across workbenches, boosting collaboration

Since launch

Over the past year, we've been listening to your feedback and continuously improving eMadrid, including:

  • Faster representative changes – By popular request, we made it easier for new representatives to submit “Appoint/replace representative” requests, so they can take over management of international trademark registrations with less delay. Find out more
  • Workbench improvements (Find out more):
    • Manage email address – We have made it easier for you to check and update your on-record email addresses, so you never miss important notifications about your registrations; and
    • Filtering assets – We have enhanced the filtering on your workbench assets, always displaying your most recent transactions first, so you can quickly spot what needs your attention.

We are working on more enhancements to make it even easier for you to manage your international trademark registrations.

Refresher webinars

In the meantime, whether you're a seasoned user or have just started using eMadrid, it’s always worth revisiting the basics to make sure you are getting the most out of the platform. Starting October, we will be offering refresher webinars in seven languages, exploring how eMadrid streamlines international trademark registration management.

We will show you around the platform, walking you through key features like:

  • Digital transactions – manage your international trademark registrations directly through your workbench
  • Smart alerts – stay ahead of deadlines and status changes
  • Portfolios – organize and check your registrations at a glance
  • Collaboration tools – work seamlessly with colleagues and clients

…and share practical tips.

Keep an eye on our Madrid System webinar page for dates and registration details. If you cannot join us live, register anyway – we’ll send you the video recording.

Thank you to everyone who has made the first year of eMadrid a success.

Join our user group

Would you like to help shape the future of the digital services available under eMadrid? Sign up to our Madrid System user group. We will reach out to you a few times a year inviting you to test new services or features, and provide your feedback – you decide if, and when, you wish to participate. Sign up to our user group now.

Quick links


Tags:
Мадридская система – международная система товарных знаков, Портал eMadrid

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