Managing Intellectual Property in the Advertising Industry

Creative Industries - Booklet no. 5

Autor(es): | Año de publicación: 2011

Tipo de licencia: Esta obra está sujeta a una licencia de Creative Commons del tipo Atribución 3.0 Organizaciones intergubernamentales.

This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.