Are you an SME or advertising agency working in digital marketing, branding, or creative content? Learn how to make Intellectual Property (IP) work for your business through WIPO’s IP Management Clinic (IPMC), a practical, fully online program designed to help advertising professionals protect, manage, and grow their intangible assets.
About the Program
Jointly organized by WIPO’s IP for Business Division (IPBD) and the Building Respect for IP Division (BRIP), this edition of the IP Management Clinic (IPMC) supports small and medium-sized enterprises (SMEs) and startups in the advertising industry.
Over four months, participants will benefit from personalized mentoring, interactive workshops, and hands-on guidance to strengthen their IP strategies in areas such as rights clearance, licensing, brand protection, and IP commercialization.
Program Highlights
What you will gain:
- Tailored mentoring from WIPO-selected IP experts with experience in advertising and digital media
- Workshops on key topics such as copyright in digital content, online advertising compliance, brand management
- An actionable IP Strategy Report customized to your business objectives
- Access to WIPO tools, including the IP Diagnostic Tool and WIPO ALERT, to help manage IP rights and combat digital piracy
- Networking opportunities with peers, mentors, and industry leaders
Program Format and Timeline
The IPMC will be conducted online over a four-month period:
- Opening session: Late November 2025
- Workshops and mentoring: December 2025 to March 2026
- Closing event: March 2026
The closing event will feature key lessons learned and participant testimonials.
Who Can Apply
SMEs and businesses:
- In the advertising industry, particularly those engaged in or exploring digital marketing strategies.
- That has at least one registered IP asset (e.g. trademark, copyright) or a clear plan to develop and manage intangible assets
How to Apply
Deadline: 21 of November 2025