Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
رمز الوثيقة | WIPO/IP/DDK/02/4(A) |
الاجتماعات ذات الصلة | WIPO/IP/DDK/02 |
تاريخ النشر | 8 يناير 2004 |
English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |