Technology and innovation can play a particularly important role during the production of materials and the processing of textile waste. The table below summarizes the key areas of interest that have potential to reduce water, chemicals, energy and textile waste in fashion production and retailing. Within some areas, innovations are contextually focused, for example for specific materials such as cotton, polyester and man-made cellulosic fibers (MMCFs). In other areas, innovations may have wider application beyond fashion and textiles, for example in distribution and logistics, and switching from coal to renewable fuel sources in industrial operations.