Looking to expand your business overseas? If yes, it's essential that you protect your brand in all your target markets. But how, without having to manage multiple trademark registration procedures? Introducing the World Intellectual Property Organization's international trademark system – The Madrid System.
- File one application for an international trademark registration, in one language.
- Pay one set of fees, in one currency.
- Secure trademark protection in up to 130 markets simultaneously, covering more than 80% of world trade.
Why protect your brand internationally?
- Differentiate your products from those of your competitors.
- Ensure you have exclusive rights overseas.
- Communicate your brand values.
- Build global consumer loyalty.
We help companies of all sizes protect their brands worldwide
IMAGE: NGUYEN TRI DUC

Sao Thai Duong, Hanoi
Sao Thai Duong has protected "THAI DUONG" in 55+ markets worldwide using WIPO's Madrid System. One English-language application for an international trademark registration made it possible.
IMAGE: TRUNG THANH FOODS

Trung Thanh Foods, Hanoi
Trung Thanh Foods has been using WIPO's Madrid System since 2008. "For a food manufacturing company like ours, it's not just about cost and time savings – it's about operational efficiency. The System simplified our trademark registration process while reducing legal risks and cutting costs in half".
"The Madrid System has helped us save costs and provided the flexibility to seek trademark protection in multiple countries. I'm truly grateful for the Madrid System"
Nguyen Thi Huong Lien, Sao Thai Duong
We can help you too!
As a national of – or having a domicile or business in – Viet Nam, you too can use the Madrid System to seek protection of your brand in other countries. Take the first steps to protecting your trademark internationally!
Search before filing for trademark protection
Search for existing and pending trademarks in Viet Nam and your other target markets to uncover similar or identical trademarks and make an informed decision about your brand strategy.
Protect your trademark nationally in Viet Nam
File a national trademark registration through the Intellectual Property Office of Viet Nam.
Already have a national trademark registration? Go straight to step 3!
Already have a national trademark registration? Go straight to step 3!
Protect your Vietnamese trademark overseas
Use your national trademark registration to file an application for an international trademark registration.
Have a particular question?
Join our webinar in Vietnamese and learn all about cross-border trademark protection
Join us on May 30 (14:00, Hanoi time) for an exclusive and interactive webinar in Vietnamese, tailored just for you. The perfect chance to familiarize yourself with all essential features and tools, so that you can leverage the Madrid System to best meet your own business needs. You can ask any questions at the end of the webinar. Our experts and invited speakers will be there to help you!
WIPO Madrid System – Protecting trademarks abroad since 1891