WIPO Arbitration and Mediation Center

ADMINISTRATIVE PANEL DECISION

Philip Morris Products S.A. v. Miraynur Tekler

Case No. D2019-0470

1 The Parties

The Complainant is Philip Morris Products S.A. of Neuchâtel, Switzerland represented by DM Kisch Inc., South Africa.

The Respondent is Miraynur Tekler of Istanbul, Turkey.

2. The Domain Name and Registrar

The disputed domain name <iqosheetsturkey.com> is registered with GoDaddy.com, LLC (the “Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on February 28, 2019. On February 28, 2019, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On the same date, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on March 1, 2019 providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on the same date.

The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on March 14, 2019. In accordance with the Rules, paragraph 5, the due date for Response was April 3, 2019. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on April 4, 2019.

The Center appointed Fabrizio Bedarida as the sole panelist in this matter on April 8, 2019. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The Complainant, Philip Morris Products S.A., a Swiss company established under the laws of Switzerland, is part of the group of companies affiliated to Philip Morris International Inc. (jointly referred to as “PMI”).

PMI is one of the leading international tobacco companies, with products sold in approximately 180 countries.

In the course of transforming its business from combustible cigarettes to Reduced Risk Products (or “RRPs”, which PMI defines as products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to those products instead of continuing to smoke), PMI has developed a number of products. One of these RRPs developed and sold by PMI is branded Iqos. Iqos is a precisely controlled heating device into which specially designed tobacco products under the brand names “Heets” and “HeatSticks” are inserted and heated to generate a flavorful, nicotine-containing aerosol.

The Iqos products were first launched by PMI in Nagoya, Japan in 2014. Today Iqos products are available in key cities in around 43 markets across the world. As a result of a USD 4.5 billion investment and extensive international sales and marketing efforts (in accordance with local laws), Iqos products have achieved considerable international success and reputation, and already over 6.6 million legal-age smokers have switched to using the Iqos products worldwide.

The Complainant has proven to be the owner of the IQOS and HEETS marks.

The Complainant is inter alia the owner of:

International Registration IQOS (word) No. 1218246 registered on July 10, 2014.

International Registration IQOS (device) No. 1338099 registered on November 22, 2016.

International Registration IQOS (device) No. 1329691 registered on August 10, 2016.

International Registration HEETS (word) No. 1326410 registered on July 19, 2016.

The disputed domain name was registered by the Respondent on October 13, 2018.

The Complainant’s trademark registrations predate the registration of the disputed domain name.

The disputed domain name is linked to an online shop allegedly offering the Complainant’s Iqos and Heets branded products. On this website a great number of the Complainant’s copyright-protected official product images and marketing materials is displayed.

The contents on the Respondent’s website is in Turkish, and all prices are indicated in Turkish lira (TL).

However, the Complainant’s Iqos and Heets branded products are not currently sold in Turkey.

5. Parties’ Contentions

A. Complainant

The Complainant contends that the disputed domain name is confusingly similar to the IQOS and HEETS trademarks, that the Respondent has no rights or legitimate interests in respect of the disputed domain name, and that the disputed domain name has been registered and is being used in bad faith.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

6. Discussion and Findings

In order for the Complainant to obtain the transfer of the disputed domain name, paragraphs 4(a)(i)-(iii) of the Policy require that the Complainant must demonstrate to the Panel that:

(i) The disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights;

(ii) The Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(iii) The disputed domain name has been registered and is being used in bad faith.

A. Identical or Confusingly Similar

The Complainant has established rights in the IQOS and HEETS trademarks.

The disputed domain name reproduces the IQOS and HEETS trademarks in their entirety, in addition to the geographic indication “Turkey” and the <.com> generic Top-Level Domain (“gTLD”) indicator.

The gTLD suffix is generally disregarded under the test for confusing similarity for the purposes of the Policy, and the addition of a geographical term to a trademark in a domain name is normally considered insufficient in itself to avoid a finding of confusing similarity under the first element of the UDRP. In this sense WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.8: “Where the relevant trademark is recognizable within the disputed domain name, the addition of other terms (whether descriptive, geographical, pejorative, meaningless, or otherwise) would not prevent a finding of confusing similarity under the first element”.

The Panel finds that the Complainant’s IQOS and HEETS trademarks are clearly recognizable in the disputed domain name, and the addition of the geographical term, “Turkey”, is insufficient to avoid a finding of confusing similarity.

Therefore, the Panel finds that the disputed domain name is confusingly similar to the IQOS and HEETS trademarks in which the Complainant has rights.

Accordingly, the Panel finds that the Complainant has satisfied paragraph 4(a)(i) of the Policy.

B. Rights or Legitimate Interests

This Panel finds that the Complainant has made out a prima facie case that the Respondent does not have rights or legitimate interests in the disputed domain name. The Respondent has no connection or affiliation with the Complainant, and the Complainant has not licensed or otherwise authorized the Respondent to use or register any domain name incorporating the Complainant’s trademark. The Respondent does not appear to be commonly known by the names “Iqos” and/or “Heets” or by a similar name. The Respondent does not appear to make any legitimate noncommercial or fair use of the disputed domain name, nor any use in connection with a bona fide offering of goods or services. Indeed, the Respondent’s behavior shows a clear intent to obtain an unfair commercial gain, with a view to misleadingly diverting consumers or to tarnishing the trademarks owned by the Complainant. The Respondent offers for sale what appears to be the Complainant’s products without disclosing the relationship between the Complainant and the Respondent.

Moreover, the illegitimacy of the Respondent’s use of the disputed domain name is further shown by the fact that the Complainant does not currently offer its Iqos and/or Heets branded products for sale in Turkey, while the on-line shop provided under the disputed domain name creates the false impression that the Complainant has officially introduced the Iqos and/or Heets products into the Turkish market.

Finally, the Respondent has not replied to the Complainant’s contentions, alleging any rights or legitimate interests in the disputed domain name.

Accordingly, the Panel finds that the Complainant has satisfied paragraph 4(a)(ii) of the Policy.

C. Registered and Used in Bad Faith

The Panel, on the basis of the evidence presented, accepts and agrees with the Complainant’s contentions that the disputed domain name was registered in bad faith and has been used in bad faith.

Indeed, the Complainant gives several bases for its contention that the disputed domain name was registered and has been used in bad faith.

Particularly relevant are the Complainant’s unchallenged assertions (which the Panel accepts and partially reports below) that:

The Respondent could not be unaware of the existence of the Complainant’s trademarks when registering the disputed domain name;

The terms “iqos” and “heets” are purely imaginative, and are not commonly used to refer to tobacco products. It is therefore unlikely that the Respondent chose the disputed domain name, which combines two of the Complainant’s trademarks, without the intention of invoking a misleading association with the Complainant. In fact, it is evident from the Respondent’s use of the disputed domain name that the Respondent knew of the Complainant’s trademarks when registering the disputed domain name. It also appears that the Respondent started offering what appears to be the Complainant’s Iqos and Heets branded products immediately after registering the disputed domain name;

The Respondent’s knowledge of the IQOS and HEETS marks is particularly obvious, given that the IQOS and HEETS logos are displayed on the website at the disputed domain name;

In addition, by displaying the Complainant’s registered trademarks (IQOS and HEETS) on the Respondent’s website, the Respondent misled consumers into believing that the Complainant or an affiliated dealer were the source of the website. This suggestion is further supported by the Respondent’s use of the Complainant’s official product images on its website;

Indeed, further inference of bad faith is given by the fact that the Complainant does not currently offer its Iqos and/or Heets branded products for sale in Turkey, while the online shop provided under the disputed domain name creates the false impression that the Complainant has officially introduced the Iqos and/or Heets products into the Turkish market.

This Panel finds that the above use of the disputed domain name constitutes a disruption of the Complainant’s business and qualifies as bad faith registration and use under paragraph 4(b)(iv) of the Policy.

The Respondent has also used a privacy shield registration service for the disputed domain name. While the use of a privacy or proxy registration service is not in and of itself an indication of bad faith, it is the Panel’s opinion that in the present case the use of a privacy shield, combined with the elements previously discussed, amounts to a further inference of bad faith registration and use.

Finally, the Respondent has not responded to (nor denied) the assertions made by the Complainant in this proceeding.

Accordingly, the Panel finds that the Complainant has satisfied paragraph 4(a)(iii) of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <iqosheetsturkey.com> be transferred to the Complainant.

Fabrizio Bedarida
Sole Panelist
Date: April 11, 2019