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All Articles in Trademarks
Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
V’ghn: Grenada’s prince of Soca music and WIPO’s newest IP Youth Ambassador
Grenada's rising Soca star V'ghn is emerging on the global stage not just through his growing follower base, but now as the latest IP Youth Ambassador for WIPO. Discover his insights on how musicians can transform their artistry into lasting livelihoods.
Beyond music rights: how K‑pop fandoms rally around intellectual property
K‑pop fans aren’t just consumers – they’re IP investigators who scan databases to determine their idols’ next moves. Meanwhile, the industry extends its IP strategy to capitalize on these super-engaged fandoms.
How Al Sadu Society is weaving IP into the promotion of traditional textiles in Kuwait
This non-profit is using IP to preserve and promote traditional Al Sadu weaving in Kuwait and beyond and is breathing new life into an ancient Arabian craft.
Call for submissions to WIPO Magazine on Music and IP
We are excited to announce an open call for pitches for a special issue of the WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the vibrant global music industry and local scenes.
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Iconic handbags: how to protect fashion’s most beloved icons with IP
Iconic handbags never go out of style but are often counterfeited. Find out how fashion brands can protect designer handbags with IP rights.
Nation branding: beyond a cosmetic symbol
Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand.
Goho App: helping Zimbabwe’s young farmers tackle climate change
Find out how the Goho App is helping to educate young farmers tackle the effects of climate change in Zimbabwe.
Eco Panplas: better recycling of lubricant containers
Find out how the award-winning solution developed by Eco Panplas, a small Brazilian company is helping to make the recycling of machine lubricant containers cleaner, safer and more cost-effective.
Young Saudi designer adds a contemporary feel to traditional Al Sadu weaving
Find out how Young Saudi designer, Noura Al-Omair, is adding a contemporary feel to traditional Al Sadu weaving.
Developing and protecting your online brand: tips for the new entrepreneur
You’ve done it! Developed an online store, connected to a You Tube channel, developed an app, lined up some investors and developed great content and merchandise. Here are some practical tips for a new entrepreneurs when they are developing an online brand.
How the boy band BTS is using IP to build its legacy
The Korean boy band, BTS, is one of the most successful groups of all time. Find out how the band is leveraging its IP rights to build a fun-filled universe of music and content that offers fans multiple ways to engage.
Trademarks in outer space: supporting the off-world economy
Is the time ripe to revisit trademarks and other IP rights in space?
Mauricio de Sousa Productions: comic success underpinned by intellectual property
Did you grow up with “Monica’s Friends?” Founded over 70 years ago, Mauricio de Sousa Productions has become one of Brazil’s most successful comic book and animation publishers. What role has intellectual property played in this success?
When video games meet IP law
For years, video game development has been one of the fastest growing sectors of the entertainment industry.
Rocksteady Coffee and the Journey Growing Some of the World's Finest Coffee
Coffee is one of the world’s most appreciated beverages, with over 2.25 billion cups consumed every day. Rocksteady Mountain Resort Ltd., is based out of the Blue Mountain Coffee region in Jamaica.
Energysquare makes wireless recharging a reality
Ever wished someone would reinvent the way we charge our mobile devices? Well, that's what Energysquare, a young French startup has done. Find out more about their cool wireless charging technology and how they are building a business around their IP.
The path to protection – good trademark strategies start at the beginning
Legal guidance is critical to introducing a new brand successfully and smoothly. Strategic trademark consultant Kathryn Park, former General Counsel for Brand Management at GE, offers lawyers some practical tips on how to conduct an effective trademark search before unveiling a new product.
El Salvador makes a fashion statement with its handbags
El Salvador’s Minister of the Economy, María Luisa Hayem, reflects on how government-led intellectual property awareness programs are supporting El Salvador’s flourishing handicraft sector, as demonstrated by the success of emerging young female design entrepreneurs Eva Innocenti and Raquel Arana.
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