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Music merchandise: the new key to branding for musicians

How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.

V’ghn: Grenada’s prince of Soca music and WIPO’s newest IP Youth Ambassador

Grenada's rising Soca star V'ghn is emerging on the global stage not just through his growing follower base, but now as the latest IP Youth Ambassador for WIPO. Discover his insights on how musicians can transform their artistry into lasting livelihoods.

Shining a light on Alaskan Tlingit art and culture through commercial collaborations

James Johnson is an award-winning Tlingit artist and carver, born and raised in Juneau, Alaska. He’s designed collections for renowned brands such as Vans and Slowtide. Here he shares his insights on when to say yes to new opportunities and how to protect your own work and traditions.

Authenticity at the Heart of Mi’kmaw Cultural Tourism

Shannon Monk, an Indigenous (Mi’kmaw /Anishininew) woman from Canada, believes that cultural tourism is a natural opportunity for Indigenous peoples in Canada to reclaim and re-build their cultural heritage. Registering the Mi’kmaw cultural tourism brand is an important step in that journey.

The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising

As the value of intangible assets rises, brands can inspire meaningful connections with a broader range of consumers and boost business growth by introducing diversity, inclusion and equity into their advertising campaigns.

Nation branding: beyond a cosmetic symbol

Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand.