Showing 21 results for
All Articles in Sports
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
Resolving Video Games and eSports Disputes: How Can WIPO's Alternative Dispute Resolution Options Help?
Video games and eSports are thriving and fast becoming an important contributor to the global economy. But with such dynamism comes an increasing risk of disputes. Can alternatives to court litigation, like mediation and arbitration, offer stakeholders a more flexible, speedy and cost-effective dispute resolution option?
Sports diplomacy, nation branding and IP go hand in hand in Qatar
Qatar is making history as the first Arab country to host the FIFA World Cup. This high profile sporting event strategically elevates the country’s national brand through sports diplomacy and as a center of excellence in the Middle East.
Esports: an overview of a new(ish) frontier in digital entertainment
Esports are growing in popularity, with the expanding esports industry expected to generate USD 1.38 billion in 2022 according to Newzoo. Andrea Rizzi explores the legal complexity surrounding e-sports and the need for a balanced and effective governance system.
Shenzhen Shokz: Bone conduction technology for a new listening experience
Pioneering bone conduction technology developed by Shenzhen Shotz offers users a new listening experience. Find out how the company’s commitment to innovation and its robust IP strategy are enabling it to thrive.
Innovative prostheses positively change the Paralympics
In late summer 2021, athletes with disabilities from around the world competed at the Tokyo 2020 Paralympic Games. Maja Hoock, Manager of Corporate Communications Research and Development (R&D) at the leading German prosthetics company, Ottobock, explains how IP-protected sports prostheses help athletes make the most of their abilities.
Enda: Kenya’s first home-grown running shoe
Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a business making running shoes in Kenya.
With Teqball the world is curved
Teqball is an ingenious new ball game that is taking the world of football by storm. Teqball’s Gergely Muranyi, talks about the importance of intellectual property to the company’s ambitions to make teqball a global sport.
The IP journey of an Olympic Games
When most people think about the Olympic Games, they wonder who will be the next Usian Bolt or Yelena Isnbaeva. But have you ever thought about how intellectual property rights help athletes achieve their remarkable performances, and even make the Games possible?
Intellectual property rights: driving global sports
The Sports Rights Owners’ Coalition represents more than 50 international, European and national sports bodies across a range of sports. Its Chairman, Mark Lichtenhein considers the real value that intellectual property rights bring to the sports sector and their crucial importance to the future of sports.
Beyond the signal: a view from China on the copyright protection of live sports programming
Since the late 1970s, broadcasters have played a key role in promoting the popularity of sports among Chinese fans. Television ratings have gone up along with advertising revenues, but the survival and development of the live sports broadcast business is under threat from high levels of signal piracy.
ASICS: creating quality lifestyle through intelligent sports technology
Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?
Ambush marketing: when sponsors cry “foul”
Practical tips for negotiating sponsorship deals and dealing with ambush marketing
Intellectual property, sports and tourism: a perfect match
Sports tourism is one of the fastest growing sectors of the multi-trillion dollar global tourism industry creating significant opportunities for nations to capitalize on their success in the sports arena to promote social, economic and cultural development.
Intellectual property and the specificity of sports
Sports are a global industry with universal appeal so why do sports raise so many complicated IP-related issues?
Team Antigua Island Girls: One of the Toughest Teams in the World
On a cool afternoon in late January 2019, four women rowed into Nelson’s Dockyard English Harbour and Antigua as history-makers. On that day, Team Antigua Island Girls became the first all-female Caribbean team to complete the grueling Talisker Whiskey Atlantic Challenge and the first all-black team to row across the Atlantic. Read on to find out what role IP played in enabling this epic journey.
23 Capital: creating new ways to monetize intellectual property in sports
The founders of 23 Capital, a capital and solutions provider for the sports, music and entertainment sectors, talk about their work in creating new IP and in monetizing existing IP, including, through OTRO, an innovative global digital fan club that connects fans with some of the world’s top footballers.
Putting sports fans first: insights from Intel
James Carwana, General Manager of Intel Sports shares his views on how immersive media technologies are creating opportunities for sports teams and leagues to put sports fans first.
eSport: everything to play for
The International Olympic Committee recently declared that competitive video gaming could be considered a sporting activity. What are the implications for the sports industry and, crucially, for intellectual property?
Clubbing together to tackle the illegal trade in sporting goods
This article is part of our archive, offering insights from past editions. Continue reading to discover how intellectual property can foster creativity, innovation and social progress.
Showing 20 of 21 results