Entrepreneur and mother of three, Tammy Rant, found herself grappling with an all too familiar challenge faced by countless parents – the physical strain of constantly carrying an eight-month-old.
Long story short, she decided to make her own baby carrier! The result was “Tushbaby”, a sleek, minimalistic and versatile “hip seat” design that evenly distributed the baby’s weight and addressed all Tammy’s pain points.
It didn’t take long for Tushbaby to reach international markets. It was time to develop a strategic approach to brand protection. Enter WIPO’s international trademark system, a game-changer for entrepreneurs like Tammy.
“When it comes to protecting their brands, fast-growth companies like Tushbaby need speed and efficiency. And, with leaner budgets, they need cost-effective solutions. The Madrid System has provided all of this.”
Francesca Witzburg, Attorney, and representative for Tushbaby’s international trademark registration
With the Madrid System’s help, Tushbaby has already achieved global recognition, surpassing 50 million USD in sales in 2024.
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