| Description : |
This field mission will facilitate three key assessments: (1) the GI and IP Gap analysis, (2) the pre-assessment of product qualities for branding and commercialization, and (3) the Human Capital and Resilience Audit.
To conduct these assessments, the project’s experts will undertake field research to collect data directly from the community, through face-to-face interviews with beneficiaries and local stakeholders, and site visits to potteries. The experts will also identify champions, master artisans or knowledge holders, while documenting success stories to support WIPO’s communication strategies.
Importantly, this mission will enable direct engagement between the project experts, beneficiaries, and local authorities. These face-to-face interactions are essential for building trust, fostering motivation, and ensuring strong commitment from all stakeholders as we move forward to the next phases of the project. |