| Titre : |
A Strategic Use of the Intellectual Property System and Product Brand Techniques for Value Addition and Improved Performance of the Zanzibar Clove Industry - Study Visit to successful agro-based Jamaican brands |
| Description : |
The Jamaica Blue Mountain coffee, the Jamaican Jerk or Jamaican Rum are some of the well-known, internationally reputed Jamaican brands that are protected as distinctive signs associated with the products’ premium quality. The well-established regulatory and institutional framework in support of the brands and Jamaica being a developing country are the reasons for selecting Jamaica as a best practice against which the Zanzibar participants may benchmark their branding initiative.
This will go a long way in raising their level of understanding prior to selecting the most appropriate IP tool and institutional and regulatory framework to support the clove branding strategy. |
| Type : |
Étude, rapport et publication de propriété intellectuelle |
| Domaine de la propriété intellectuelle : |
Multiple IP Fields |
| Secteur de l'OMPI : |
Division for Africa |
| Date : |
23/06/2014 - 27/06/2014 |
| Ville hôte : |
Kingston |
| Pays hôte : |
Jamaica |
| Langues dans lesquelles l'activité a été proposée : |
Anglais |