| Título: |
Training and mentorship programs for the project “Weaving tradition, building future: Economic and creative empowerment of Poqomchí women in Guatemala” |
| Descripción: |
Enhance the knowledge and management of IP use among the women weavers in Tactic, Guatemala. Develop further understanding on IP assets and the linkages with the commercial strategies of the beneficiaries. Facilitate the incorporation of IP in the beneficiaries’ business plans, including e-commerce and digital marketing, to boost the benefits derived from traditional weaving sales. |
| Tipo: |
Face-to-Face training |
| Ámbito temático de la P.I.: |
Industrial Property |
| Sector de la OMPI: |
RNDS Projects |
| Fecha desde: |
01/09/2025 - 10/09/2025 |
| Ciudad en que se celebró la actividad: |
Alta Verapaz |
| Lugar/País anfitrión: |
Guatemala |
| Actividad celebrada en el idioma: |
español |