| Título: |
A Strategic Use of the Intellectual Property System and Product Brand Techniques for Value Addition and Improved Performance of the Zanzibar Clove Industry - Study Visit to successful agro-based Jamaican brands |
| Descripción: |
The Jamaica Blue Mountain coffee, the Jamaican Jerk or Jamaican Rum are some of the well-known, internationally reputed Jamaican brands that are protected as distinctive signs associated with the products’ premium quality. The well-established regulatory and institutional framework in support of the brands and Jamaica being a developing country are the reasons for selecting Jamaica as a best practice against which the Zanzibar participants may benchmark their branding initiative.
This will go a long way in raising their level of understanding prior to selecting the most appropriate IP tool and institutional and regulatory framework to support the clove branding strategy. |
| Tipo: |
Estudio, informe y publicación sobre P.I. |
| Ámbito temático de la P.I.: |
Multiple IP Fields |
| Sector de la OMPI: |
Division for Africa |
| Fecha desde: |
23/06/2014 - 27/06/2014 |
| Ciudad en que se celebró la actividad: |
Kingston |
| Lugar/País anfitrión: |
Jamaica |
| Actividad celebrada en el idioma: |
inglés |