| Título: |
International Reggae Day and Seminar on Digital Content |
| Descripción: |
To train right holders on the business side of the Music Industry: from branding and marketing to the use of the digital environment, as well as collective management
Develop material for a program on how right holders can build their brands, access the global market and benefit from current digital trends
1. International Reggae Day (IRD) – June 30 to July 1, 2016
(a) Participate in a two-day workshop and present materials by making the following presentations: “Digital Economy and Current Global Trends” and “Overview of Best Practices: Opportunities for Jamaican/Caribbean Content Producers (Music, Film and Art)”
2. Seminar on the Digital Content – July 4, 2016
(a) Participate in a one-day seminar on Digital Content and make the following presentation: “Using the Beijing Treaty to Foster Growth in the Digital Environment” |
| Tipo: |
Estudio, informe y publicación sobre P.I. |
| Ámbito temático de la P.I.: |
Multiple IP Fields |
| Sector de la OMPI: |
Copyright Development Division |
| Fecha desde: |
30/06/2016 - 04/07/2016 |
| Ciudad en que se celebró la actividad: |
Kingston |
| Lugar/País anfitrión: |
Jamaica |
| Actividad celebrada en el idioma: |
inglés |