| Description: |
It is expected that the needs assessment (phase one) and its recommendations as well as the capacity building and mentoring activities (phase two and three) would enhance the beneficiaries’ ability to use IP strategically to grow their business, add more value, and promote the brand-recognition of Siem Reap as a premier tourist destination. It is also anticipated that the policy recommendations as well as the outreach activities (phase four) will encourage the longer-term management of IP related policies within the sector and would also be used as reference for scaling up strategy. |