Technical Assistance Database: Activity Details

Title: Study on the Contribution of IP in Enhancing the Protection and the Commercialisation of AFRICA'S FASHION DESIGN ASSETS (FDA)
Description: The study will examine the present state of business in the Fashion Design Industry (FDI) in selected African countries with special emphasis on the challenges, opportunities and constraints confronting this sector. It will also appraise the extent to which the IP system is well understood and used in association with relevant marketing and merchandising techniques to leverage the protection of local and indigenous creativity and enhance the competitiveness and commercialization of Africa’s creative fashion design goods and products (clothing, apparel, furnishing interior designs) in domestic and global export market.
Type: Mission
IP Subject Area: Multiple IP Fields
WIPO Sector: Division for Arab Countries
Date From: 25/07/2011 - 31/07/2011
Venue City: Johannesburg & Capetown
Venue/Host Country: South Africa
Activity held in Language: English

Beneficiary / Participant Countries

Country Name No. of Members / Participants
South Africa
Total Number of Participants:  0

Owner / Requester

Owner / Requester Name Owner / Requester Type
World Intellectual Property Organization IGO


Organizer Name Organizer Type
World Intellectual Property Organization IGO