From football to tennis to ice skating, in every sporting field, inventors and creators are working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.
IP rights – and the legal protection they give – are the basis for key business transactions that secure the economic value of sports and push the industry forward. Thanks to steady industry growth, sporting organizations can finance high-profile sports events and promote sports development worldwide. The sports industry also contributes to the world economy, creating jobs and developing public infrastructure.
Several IP rights may protect a sports shoe:
- Patents protect the technology used to develop the shoe
- Designs protect the “look” of the shoe
- Trademarks distinguish the shoe from similar products and protect the “reputation” of the shoe (and the company making it)
- Copyright protects any artwork and audiovisual creations used to publicize the shoe
Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights