IP PANORAMA was designed to help small and medium-sized enterprises (SMEs) utilize and manage intellectual property (IP) in their business strategy. It was developed jointly by the Korean Intellectual Property Office, the Korea Invention Promotion Association and WIPO from 2004 to 2007.

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Importance of IP for SMEs

Learning points PDF, Importance of IP for SMEs, Learning points

  • IP is all around us
  • Why is IP relevant to your SME?
  • IP as a business asset
  • IP as an investment
  • The value of IP assets
  • Auditing your IP

Trademarks and industrial designs

Learning points PDF, Trademarks and Industrial Designs, Learning points

  • Trademarks and industrial designs to increase the power of marketing 
  • Brand building
  • How to protect trademarks and industrial designs
  • Trademark management

Invention and patents

Learning points PDF, Invention and Patent, Learning points

  • Basics of invention and patents
  • Patent application
  • Patent infringement
  • Patent management system

Trade secrets

Learning points PDF, Trade Secrets, Learning points

  • Basics of trade secrets
  • Trade secret management program
  • Misappropriation of trade secrets
  • Violation of trade secrets
  • A trade secret audit

Copyright and related rights

Learning points PDF, Copyright and Related Rights, Learning points

  • Basics of copyright
  • Copyright and related rights
  • Ownership of copyright
  • Using works owned by others

Patent information

Learning points PDF, Patent Information, Learning points

  • Understanding patent information
  • Types of patent information searches
  • Searching patent information
  • Strategic use of patent information

Technology licensing in a strategic partnership

Learning points PDF, Technology Licensing in a Strategic Partnership, Learning points

  • The basic concept of a license
  • Preparing to license
  • Negotiating a license agreement
  • Overview of a license agreement
  • Managing a license agreement

IP in the digital economy

Learning points PDF, IP in the Digital Economy, Learning points

  • IP and e-commerce
  • Creating a website
  • Choosing a domain name
  • Protecting your website

IP and international trade

Learning points PDF, IP and International Trade, Learning points

  • Why IP rights are important for exporters
  • Checking your freedom to operate
  • IP in international outsourcing
  • Protecting your IP rights in an export market

IP audit

Learning points PDF, IP Audit, Learning points

  • Understanding an IP audit
  • Preparing for an IP audit
  • Conducting an IP audit
  • After completing an IP audit

Valuation of IP assets

Learning points PDF, Valuation of IP Assets, Learning points

  • IP valuation triggers
  • IP valuation methods - cost approach
  • IP valuation methods - market approach
  • IP valuation methods - income approach
  • IP valuation methods - option-based methods

Trademark licensing

Learning points PDF, Trademark Licensing, Learning points

  • Exploiting a trademark
  • Preparing to license - due diligence
  • Valuation of trademarks
  • A trademark licensing agreement
  • Managing a trademark licensing agreement

IP issues in franchising

Learning points PDF, IP Issues in Franchising, Learning points

  • Franchising
  • Preparation of a franchise
  • Managing a franchise relationship
  • Termination