Creators in Perpetual Movement

The Jewelry and Watch Industry Today: a WIPO Exhibition

The Small and Medium-Sized Enterprises (SMEs) Division of the World Intellectual Property Organization (WIPO) is organizing an exhibition in Geneva, Switzerland, on the watch and jewelry industry, at which Swiss, foreign and international brands and businesses (watch and jewelry enterprises) will be represented.

Creators in Perpetual Movement
Virtual Exhibition: 256 kbps / 512 kbps

The exhibition runs  from September 24 to October 14, 2005, at the Crowne Plaza Hotel in Geneva. It is open to the public from 10:00 to 18:00, seven days a week.  Representatives from WIPO, the Swiss Watch Industry Federation, the Centre international de la documentation horlogère and Worldtempus will be present every day to receive visitors and to provide additional information between the hours of 15:30 to 18:00.  A conference will be held on October 4, 2005, at the Crowne Plaza Hotel from 17:00 to 19:30.

* Main Themes of the Exhibition

  • The importance of the tools of the Intellectual Property (IP) system for the successful development of business and competitive strategies.
  • The day-to-day use of IP tools by businesses, big and small alike.
  • The policies, strategies, programs, projects and activities for awareness creation, teaching, training and other types of support for the identification, protection, exploitation, management and enforcement of IP rights.

The Musée de l'horlogerie et de l'émaillerie which is exhibiting at the "Musée de l'Art et de l'Histoire" in Geneva, is a partner to  WIPO at this exhibition. The doors of the "Musée de l'horlogerie et de l'émaillerie" will be open to visitors to the "Creators in Perpetual Movement" exhibition being held at the Crowne Plaza Hotel, Geneva.

Musée de l'horlogerie et de l'émaillerie

The Swiss Watch Industry Federation (FH) will participate in the exhibition together with WIPO in displaying the famous exhibition Think Time – Think Swiss Excellence It will present the background to the industry, such as its historical emergence and growth, and highlight the role of the intellectual property system in this progress.

Most prestigious watch and jewelry manufacturers started out as SMEs and grew into large, world-famous companies over time. With an emphasis on brand protection, a crucial aspect of intellectual property, many famous names will be represented, such as (in alphabetical order)  Delance, F.P. Journe, Hublot, Longines and Tissot, to name but a few.

The watch and jewelry industry has benefited greatly from WIPO’s international filing systems for patents, trademarks and industrial designs in developing their global marketing strategies.  The international filing systems for patents, trademarks and designs that are managed by WIPO play a crucial role in the business planning and prosperity of the industry, whether it is based in Switzerland or elsewhere.

Displays of past and present models and patents, together with information related to their certificates of protection, will highlight the importance of using the intellectual property system to the benefit of enterprises.

During this event, the exhibitors and the public will have the opportunity to obtain information about the full range of services provided by WIPO for enhancing the competitiveness of business. A stand describing WIPO's role, its treaties and filing systems for the protection of trademarks, industrial designs, patents and geographical indications will provide information for visitors.

The exhibition is the result of close collaboration with successful brands, designed to demonstrate the importance of the Intellectual Property system in providing businesses and their brands (trademarks) with the protection they need to thrive in a highly competitive international business environment.

The exhibition will be inaugurated in the presence of representatives from WIPO, the Swiss Watch Industry Federation (FH),  Swiss Government representatives from the Geneva Council and the Swiss Confederation, some special guests and  representatives of the media.  Delegates from the Member States (some 182 countries of WIPO) who will be in Geneva for the Organization's General Assemblies are expected to visit the exhibition.

For more information please visit the website of the WIPO SMEs Division and also