The tenth session of the WIPO Conversation “Generative AI: IP and Output” offered a platform for stakeholders to explore these critical issues.
AI is rapidly transforming the creative and innovative industries, driving economic progress while sparking debates about its impact on human creativity. As AI tools become increasingly adept at generating content, the key question is whether AI poses a threat to human creators or serves as a valuable collaborator. The IP field, is grappling with the "output problem"—whether AI-generated content should be eligible for copyright protection. Furthermore, the rise in AI-generated deepfakes has also resulted in broader IP questions around voice and image rights while some experts have even advocated for a new kind of IP right!