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Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Economic Research Working Paper No. 21
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Année de publication: 2014
An "Algorithmic Links with Probabilities" Concordance for Trademarks For Disaggregated Analysis of Trademark and Economic Data
Economic Research Working Paper No. 14
The authors propose an ‘Algorithmic Links with Probabilities' (ALP) approach to match Trademarks (TMs) data to economic data and enable these data to speak to each other. Specifically, they construct a NICE Class Level concordance that maps TM data into trade and industry categories forward and backward. This concordance allows researchers to analyze differences in TM usage across both economic and TM sectors. In this paper, the authors apply this ALP concordance for TMs to characterize patterns in TM applications across countries, industries, income levels and more. They also use the concordance to investigate some of the key determinants of international technology transfer by comparing bilateral TM applications and bilateral patent applications.
Brands as Productive Assets: Concepts, Measurement, and Global Trends
Economic Research Working Paper No. 13
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
The Use of Intellectual Property in Chile
Economic Research Working paper 11
This study describes patterns and trends of intellectual property (IP) use in Chile, drawing on a new database containing all patent, trademark, utility model, and design filings received by the Chilean IP office over the period 1991-2010. Among other things, the study offers insights into the drivers of filing growth, the origin of filings, the distribution of applicants, the importance of different applicant types, the share of filings by different economic sectors, the relevance of IP bundles, and the patenting behavior of Chilean applicants overseas.
Année de publication: 2013
Madrid System for the International Registration of Marks 2006
Comprehensive facts, figures and analysis of the international registration of marks.
Année de publication: 2007
Madrid System for the International Registration of Marks 2007
Année de publication: 2008
Madrid System for the International Registration of Marks 2008
Année de publication: 2009
Madrid System e-Services - Member Profiles Database
Quick-Start Guide
Whether you're preparing an international application or managing your existing portfolio of trademark registrations, the Member Profiles Database gives you free access to the practices and procedures of Madrid System members across the globe.
Année de publication: 2017
Madrid System e-Services - Madrid Monitor
Use Madrid Monitor to track the status of your international application or registration, access detailed information on all trademarks registered through the Madrid System, and keep an eye on competitor's marks.
Madrid System e-Services
The tools you need to protect your trademark. Globally.
An overview of Madrid System online tools and resources available to support trademark owners at each stage of the international trademark registration lifecycle (search, file, monitor and manage). Contains descriptions of each tool, including when and why to use it and a list of key benefits and features.