Marketing Crafts and Visual Arts: The Role of Intellectual Property

Auteur(s): International Trade Centre, WIPO | Année de publication: 2003

A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.

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