Managing Creative Enterprises

Creative industries - Booklet no. 3

Auteur(s): Xavier Greffe | Année de publication: 2006

Type de licence: La présente œuvre est cédée selon les clauses de la licence Creative Commons Paternité 3.0 IGO

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.