Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises

Auteur(s): | Année de publication: 2006

This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.

This Guide is also available in Flash format.

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