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In Good Company: Managing Intellectual Property Issues in Franchising
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Año de publicación: 2019
The Global Publishing Industry in 2018
This study provides an overview of the global publishing industry in 2018, covering publishing revenue, the number of titles published and the number copies sold. The report presents the latest publishing statistics compiled from the following sources: (a) the IPA–WIPO publishing survey, (b) the Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC), (c) WIPO's legal deposits survey, (d) the Nielsen Company, (e) the International ISBN Agency, and (f) the Web of Science database.