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WIPO/PUB/ECONSTAT/WP/13

Brands as Productive Assets: Concepts, Measurement, and Global Trends

Economic Research Working Paper No. 13

The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.

Año de publicación: 2014

WIPO/PUB/940/2014

Madrid Yearly Review 2014

International Registrations of Marks

Comprehensive facts, figures and analysis of the international registration of marks.

Año de publicación: 2014

WIPO/PUB/2014/MADRID-JAPAN

Madrid Experience Sharing Report

Japan's Experience in Joining and Using the Madrid System

This publication is the result of a WIPO research report on Japan's experience in acceding to the Madrid system for the international registration of marks.

Año de publicación: 2014

WIPO/PUB/941/2014

World Intellectual Property Indicators - 2014

This annual publication provides a wide range of indicators covering the following areas of intellectual property: patents, utility models, trademarks, industrial designs, microorganisms and plant variety protection. It draws on data from national and regional IP offices, WIPO and the World Bank.

Año de publicación: 2014

WIPO/PUB/954

Study on Accession to the Madrid System for the International Registration of Marks

The Study aims to support WIPO's objective of increasing the use of the Madrid System for the International Registration of Marks by providing information relevant to policymakers contemplating accession to the System or promoting its use.

Año de publicación: 2014

WIPO/PUB/ECONSTAT/WP/11

The Use of Intellectual Property in Chile

Economic Research Working paper 11

This study describes patterns and trends of intellectual property (IP) use in Chile, drawing on a new database containing all patent, trademark, utility model, and design filings received by the Chilean IP office over the period 1991-2010. Among other things, the study offers insights into the drivers of filing growth, the origin of filings, the distribution of applicants, the importance of different applicant types, the share of filings by different economic sectors, the relevance of IP bundles, and the patenting behavior of Chilean applicants overseas.

Año de publicación: 2013

WIPO/PUB/940/2013

Madrid Yearly Review 2013

International Registrations of Marks

Comprehensive facts, figures and analysis of the international registration of marks.

Año de publicación: 2013

WIPO/PUB/1039

Protecting your Marks Abroad - The Madrid System

Registering your mark internationally is the first step in protecting your commercial interests abroad, and an integral part of any successful global business strategy. The Madrid System, provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries.

Año de publicación: 2013

WIPO/PUB/TRANSITION/4

Nation Branding in Countries in Transition

This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.

Año de publicación: 2012

WIPO/PUB/502/7

International Classification of the Figurative Elements of Marks (Vienna Classification) 7th edition

The Vienna Classification (VCL), established by the Vienna Agreement (1973), is an international classification of the figurative elements of marks.

Año de publicación: 2012