A Criação de uma Marca - Uma Introdução às Marcas de Fábrica ou de Comércio para as Pequenas e Médias Empresas

Autor(es): | Año de publicación: 2006

This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.