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WIPO/PUB/1035

In Good Company: Managing Intellectual Property Issues in Franchising

Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.

Publication year: 2019

WIPO/PUB/483

Trademarks Comic Book

This comic book narrates the adventures of four adolescents, who learn what trademarks are and how they and society at large can benefit from them. While the WIPO comic books are primarily geared towards students from 8 to 12 years' old, higher-level students and adults have found them useful in providing a basic understanding of IP issues.

Publication year: 2004

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