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Brands as Productive Assets: Concepts, Measurement, and Global Trends
Economic Research Working Paper No. 13
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Publication year: 2014
World Intellectual Property Indicators - 2014
This annual publication provides a wide range of indicators covering the following areas of intellectual property: patents, utility models, trademarks, industrial designs, microorganisms and plant variety protection. It draws on data from national and regional IP offices, WIPO and the World Bank.
Madrid Experience Sharing Report
Japan's Experience in Joining and Using the Madrid System
This publication is the result of a WIPO research report on Japan's experience in acceding to the Madrid system for the international registration of marks.
Madrid Yearly Review 2014
International Registration of Marks
Comprehensive facts, figures and analysis of the international registration of marks.
Madrid Yearly Review 2013
Publication year: 2013
The Use of Intellectual Property in Chile
Economic Research Working paper 11
This study describes patterns and trends of intellectual property (IP) use in Chile, drawing on a new database containing all patent, trademark, utility model, and design filings received by the Chilean IP office over the period 1991-2010. Among other things, the study offers insights into the drivers of filing growth, the origin of filings, the distribution of applicants, the importance of different applicant types, the share of filings by different economic sectors, the relevance of IP bundles, and the patenting behavior of Chilean applicants overseas.
Protecting your Marks Abroad - The Madrid System
Registering your mark internationally is the first step in protecting your commercial interests abroad, and an integral part of any successful global business strategy. The Madrid System, provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries.
The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Publication year: 2012
Madrid System for the International Registration of Marks 2011