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WIPO/PUB/ECONSTAT/WP/21

Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?

Economic Research Working Paper No. 21

Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.

Publication year: 2014

WIPO/PUB/ECONSTAT/WP/14

An "Algorithmic Links with Probabilities" Concordance for Trademarks For Disaggregated Analysis of Trademark and Economic Data

Economic Research Working Paper No. 14

The authors propose an ‘Algorithmic Links with Probabilities' (ALP) approach to match Trademarks (TMs) data to economic data and enable these data to speak to each other. Specifically, they construct a NICE Class Level concordance that maps TM data into trade and industry categories forward and backward. This concordance allows researchers to analyze differences in TM usage across both economic and TM sectors. In this paper, the authors apply this ALP concordance for TMs to characterize patterns in TM applications across countries, industries, income levels and more. They also use the concordance to investigate some of the key determinants of international technology transfer by comparing bilateral TM applications and bilateral patent applications.

Publication year: 2014

WIPO/PUB/ECONSTAT/WP/13

Brands as Productive Assets: Concepts, Measurement, and Global Trends

Economic Research Working Paper No. 13

The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.

Publication year: 2014

WIPO/PUB/ECONSTAT/WP/11

The Use of Intellectual Property in Chile

Economic Research Working paper 11

This study describes patterns and trends of intellectual property (IP) use in Chile, drawing on a new database containing all patent, trademark, utility model, and design filings received by the Chilean IP office over the period 1991-2010. Among other things, the study offers insights into the drivers of filing growth, the origin of filings, the distribution of applicants, the importance of different applicant types, the share of filings by different economic sectors, the relevance of IP bundles, and the patenting behavior of Chilean applicants overseas.

Publication year: 2013

WIPO/PUB/940/2013

Madrid Yearly Review 2013

International Registrations of Marks

Comprehensive facts, figures and analysis of the international registration of marks.

Publication year: 2013

WIPO/PUB/1039

Protecting your Marks Abroad - The Madrid System

Registering your mark internationally is the first step in protecting your commercial interests abroad, and an integral part of any successful global business strategy. The Madrid System, provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries.

Publication year: 2013

WIPO/PUB/TRANSITION/4

Nation Branding in Countries in Transition

This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.

Publication year: 2012

WIPO/PUB/940/2011

Madrid System for the International Registration of Marks 2011

Comprehensive facts, figures and analysis of the international registration of marks.

Publication year: 2012

WIPO/PUB/940/2010

Madrid System for the International Registration of Marks 2010

Comprehensive facts, figures and analysis of the international registration of marks.

Publication year: 2012

WIPO/PUB/1028

Honmono

Genuine Goods (Manga)

This manga is the result of the Real Manga Competition held in Japan from August 3 to October 15, 2010. The competition was organized by the Japan Office of the World Intellectual Property Organization (WIPO), co-sponsored by the Ministry of Foreign Affairs of Japan and the Japan Patent Office, and supported by Kadokawa Group Publishing. The objective of the competition was to find a Japanese artist for the creation of a manga to increase awareness of the health and safety risks of counterfeit products.

Publication year: 2011