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Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Economic Research Working Paper No. 21
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Publication year: 2014
Madrid Experience Sharing Report
Japan's Experience in Joining and Using the Madrid System
This publication is the result of a WIPO research report on Japan's experience in acceding to the Madrid system for the international registration of marks.
World Intellectual Property Indicators - 2014
This annual publication provides a wide range of indicators covering the following areas of intellectual property: patents, utility models, trademarks, industrial designs, microorganisms and plant variety protection. It draws on data from national and regional IP offices, WIPO and the World Bank.
The Use of Intellectual Property in Chile
Economic Research Working paper 11
This study describes patterns and trends of intellectual property (IP) use in Chile, drawing on a new database containing all patent, trademark, utility model, and design filings received by the Chilean IP office over the period 1991-2010. Among other things, the study offers insights into the drivers of filing growth, the origin of filings, the distribution of applicants, the importance of different applicant types, the share of filings by different economic sectors, the relevance of IP bundles, and the patenting behavior of Chilean applicants overseas.
Publication year: 2013
Protecting your Marks Abroad - The Madrid System
Registering your mark internationally is the first step in protecting your commercial interests abroad, and an integral part of any successful global business strategy. The Madrid System, provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries.
Madrid Yearly Review 2013
International Registrations of Marks
Comprehensive facts, figures and analysis of the international registration of marks.
Nation Branding in Countries in Transition
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Publication year: 2012
Madrid System for the International Registration of Marks 2010
Madrid System for the International Registration of Marks 2011
Genuine Goods (Manga)
This manga is the result of the Real Manga Competition held in Japan from August 3 to October 15, 2010. The competition was organized by the Japan Office of the World Intellectual Property Organization (WIPO), co-sponsored by the Ministry of Foreign Affairs of Japan and the Japan Patent Office, and supported by Kadokawa Group Publishing. The objective of the competition was to find a Japanese artist for the creation of a manga to increase awareness of the health and safety risks of counterfeit products.
Publication year: 2011