WIPO Pulse Report

WIPO Pulse is a landmark survey documenting awareness of and attitudes toward intellectual property (IP) rights. Now in its second edition with significantly extended global reach, based on 35,500 interviews across 74 countries, the survey represents the broadest assessment of its kind and provides a snapshot of how individuals and communities worldwide think and feel about IP. WIPO Pulse 2025 covers the top-line findings of the survey and describes the research methodology used. The expanded scope enhances its value as a unique resource for policymakers, researchers, educators and others involved in promoting IP rights and raising IP awareness globally.