Managing Creative Enterprises

Creative industries - Booklet no. 3

Author(s): Xavier Greffe | Publication year: 2006

License: This work is licensed under a Creative Commons Attribution 3.0 IGO License

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.