The powerful role of intangibles in the coffee value chain
Economic Research Working Paper No. 39
المؤلف (المؤلفون): Luis F. Samper, Daniele Giovannucci, Luciana Marques Vieira | سنة النشر: 2017
The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.