Managing Intellectual Property in the Advertising Industry

Creative Industries - Booklet no. 5

المؤلف (المؤلفون): | سنة النشر: 2011

الترخيص: null

DOI: English, Français, Español, Русский

This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.


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