WEBVTT

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The women of southern Senegal are happy about madd.

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Madd is a zingy fruit grown in Senegal’s Casamance region.

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Typically it’s been harvested for only a few weeks a year, then sent as a raw commodity to Dakar, where it’s sold on the street.

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But now this little fruit has gotten a big boost, as the base for Senegal’s first geographical indication, “Madd de Casamance.”

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With WIPO’s support, the development of the GI is growing rural communities

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by adding value to madd-based products like juices and jams, while creating jobs at women-led enterprises.

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It even helps combat climate change, by encouraging preservation of the trees where the madd grows.

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The Madd de Casamance GI promotes sustainability of communities in southern Senegal and the forests where they live.