Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies

文件编号WIPO/SMES/SHA/04/7
相关会议WIPO/SMES/SHA/04
发布日期2004年12月1日
EnglishLeveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies
完整文件
Leveraging IP Assets: Role of IP in Improving Enterprise Profitability through Direct Exploitation, Licensing, Franchising, and/or Merchandising, and Developing other Types of Strategic Business Relationships: Case Studies, single (ppt)
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