Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
| 文件编号 | WIPO/IP/DDK/02/4(A) |
| 相关会议 | WIPO/IP/DDK/02 |
| 发布日期 | 2004年1月8日 |
| English | Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |